Monday, 10 December 2012
How To Register A Home Business - Or Physical Goods software, how To Build Profitable Mini Sites To Sell eBooks,
Mini sites don't need that many pages because otherwise that would deter its primary objective which is to get a sale, as compared with a content site which can consist of hundreds or even thousands of pages. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books.
You can easily lose a visitor simply by directing them to another site or page or you can make them stay on your site longer hence increasing your chances in making a sale. Visitors to your website are in a hurry and it's up to you to control where you want to lead them on your website. How you build your mini site can have an effect on your sales. I am not talking about crafting a powerful sales letter here which of course is important but I am focusing on the design aspect. There are some fundamental factors you need to consider in order to make it profitable, when building a mini site.
On the left or on the right, at the bottom, you can place it at the top. You have different ways to place your navigation menu on your website. Your goal is to make them as undistracted as far as possible and convincing them to read your sales page ultimately leading to the order page. Don't forget that you have other pages on your website that can contain some content here and there and people are usually distracted by links. The answer is in your navigation menu. But how can you make them stay longer and not losing them too early?
The purpose of this method is not to hide your menu because it's visible but rather to focus on the sale instead of encouraging people to click on your links and pages. Hence not seeing your menu, they might have already clicked on the order button. I've seen that it's better to put the navigation menu at the bottom because this is the last thing that your website visitors will see, for me.
You will be duly rewarded, search engines love content and if you can provide them with that. Hence better rankings, you build a more valuable site which has more chances to even get repeat visitors and at the same time getting more value in the search engines, i've discovered that by adding more pages and content in the form of useful articles more or less related to the topic of your site. Another crucial aspect in building a profitable mini site is to go overboard with the usual number of pages which is 5-10.
You might lose some visitors to your other pages and probably some external links but think about the other rewards like repeat visitors and search engine traffic, of course. Here I will rather call it a super mini site which has the characteristics of a mini site and that of a content site but whose main purpose is still the same ie to make the sale. Why not. Do you think you can build a mini site with 30-50 pages?
You might want to focus on a super mini site, otherwise if you want to get some search engine traffic and probably some repeat visitors. It's recommended to drive pay per click traffic to a landing page like a small mini site because you don't want to lose that visitor quickly due to the fact that you are paying, usually. You will probably focus on pay per click advertising because such a site will unlikely get good rankings in the search engines, if you are building this type of mini site. You can build a simple mini site with as less pages as possible in order not to distract your visitors but it depends on your methods of generating traffic, sure.
A super mini site and planning to generate pay per click traffic to it, it can have a negative effect if you consider building a small mini site and hoping to get search engine traffic or on the other hand, for example. You might want to think well before you design your mini site because it can have a positive or negative effect on your efforts, and depending on the way you generate traffic. Mini sites are responsible for selling thousands of dollars of products because they work.
To Your Success!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment